The energy was electric all weekend at Martinsville Speedway, where #GMRClient Xfinity put fans at the center of the action. It all began with a high-octane kickoff as 23XI’s Bubba Wallace thrilled fans with an engaging Q&A and autograph session at a packed Xfinity retail event—setting the tone for unforgettable NASCAR playoff races in both the Xfinity Series and the Xfinity 500 Cup Series. From there, fans explored bold Xfinity 500 Entitlement branding, raced to the Booming Burnout Activation, and unlocked exclusive content drops and sweepstakes through X Marks the Spot. Xfinity Rewards members took their experience to the next level with suite access, driver meet & greets, behind-the-scenes garage tours, and even the honor of Pre-Race Dignitary Roles. Every moment delivered adrenaline, connection, and memories that will last long after the checkered flag. This is how Xfinity brings fans closer to the thrill of NASCAR. 🏁🔥
We're officially 100 Days Out from the Olympic Winter Games Milano Cortina 2026! In a very special episode of The Voice of Experience, we’re joined by GMR's Olympic & Paralympic expert, Erin Greene, to dive deep into the 2026 Winter Games. We're discussing: ⁃ The uniqueness of the Winter Games and the decentralized Milano Cortina venues. ⁃ How brands are moving from "sponsor" to "supporter." ⁃ The power of Italian culture and "vibes" in authentic Olympic storytelling. Plus, Max shares his very practical reasons for loving biathlon! 😂 Don’t miss this insightful conversation as the final sprint begins! 🎙️🎧 Listen here: ⁃ Spotify: https://lnkd.in/gfpGWGDr ⁃ Apple Podcasts: https://lnkd.in/gBiT3U2y
It's a great time to be a GMR StoryMaker! Welcome to our Q3 new hires and congratulations to all those celebrating a tenure milestone or promotion. 👏
By now, hopefully you’ve checked out our 2025 GMR Brand Experience Index. But even if you haven’t, our latest “Voice of Experience” podcast is the perfect primer to finding out how the Top 25 brands in the experience space stood up and stood out over the last year. Max Lenderman and Elke Jones explore the biggest takeaways from all the brand data and analysis we’ve done, exploring the neuroscience behind memory retention, the importance of multi-sensory engagement, and how brands can tap into consumer need states to create memorable interactions. Find out what your brand needs to do to make it on to next year’s list! 🎙️🎧Listen here: Spotify: https://lnkd.in/eQVdWNvz Apple Podcasts: https://lnkd.in/e-iVxS5h
Shoutout to Margaret (Meg) Stewart, GMR’s SOLE Science™ Coordinator, for her insights on how Toyota and Continental nailed co-branding at the Indianapolis 8 Hour. Together, they created an experience where both brands (and their audiences) won. It’s a blueprint for partnership done right. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations around the world. ✨
Frances Sutter, GMR’s Head of Sustainability, shared insights from the Sustainable Brands conference. The message? By combining marketing and sustainability teams, brands can bridge the gap between intention and real action—turning sustainable efforts into business value.
Congratulations to #GMRClient Comcast on becoming the official TV service provider of the NBA and WNBA. We can’t wait to help bring this multi-year partnership to life. Basketball fans are in for some real surprises this season – stay tuned.
BIG NEWS: GMR secured FIVE spots on ADWEEK’s 2025 Experiential Awards shortlist! 🚀 We’re honored to have our work recognized as some of the boldest in experiential marketing. From immersive sustainability journeys to lightning-fast digital experiences and influencer-powered weekends, our StoryMakers keep pushing boundaries. 🌱 McCain Foods – Farms of the Future Experience (Best Activation in Support of Sustainability) 🇫🇷 Xfinity – Café de ConneXion: The Fastest Connection to Paris (Best Use of Social Media & Best Use of Video in an Experiential Activation) 🏁 Nissan Motor Corporation – Nissan Formula E: Supercharged Experience (Experiential Activation by Auto Brand) 🏀 Nissan Motor Corporation – Nissan 4 the Win Weekend (Best Use of Influencers in an Experiential Activation)
Last week, #GMRClient Xfinity announced a multiyear, league-wide partnership with Unrivaled Basketball, focused on smarter access, deeper engagement, and unforgettable moments for fans. To kick the partnership off, Xfinity is the presenting partner of the league’s inaugural tour stop, bringing women’s professional basketball back to Philadelphia for the first time since 1998. “Philly is Unrivaled presented by Xfinity” takes place January 30 at the Xfinity Mobile Arena. GMR partnered with Xfinity from the start—supporting the identification and evaluation of Unrivaled as the right platform for athlete + sport impact, fan-first experiences and brand objectives. We can’t wait to help bring this to life.
We’re thrilled to announce that five of our campaigns have been shortlisted for the 2025 ADWEEK Experiential Awards! As ADWEEK puts it, “this year’s contenders prove that experience isn’t just part of the marketing mix—it’s the heart of it.” 💡 A huge shout out to our StoryMakers, clients, and partners who continue to push the boundaries of what experiential can achieve. Together, we’re redefining how brands and audiences connect. 🏆 Best Activation in Support of Sustainability: McCain Foods - Farms of the Future Experience 🏆 Best Use of Social Media in an Experiential Activation: Xfinity - Café de ConneXion: The Fastest Connection to Paris 🏆 Best Use of Video in an Experiential Activation: Xfinity - Café de ConneXion: The Fastest Connection to Paris 🏆 Experiential Activation by Auto Brand: Nissan Motor Corporation - Nissan Formula E: Supercharged Experience 🏆 Best Use of Influencers in an Experiential Activation: Nissan Motor Corporation - Nissan 4 the Win Weekend Winners will be announced in Adweek’s December issue—stay tuned! https://lnkd.in/eUpADnV6
