At Austin City Limits, Patrón went beyond the bottle with an immersive brand experience that transported guests. Thanks to insights from Margaret (Meg) Stewart, GMR's SOLE Science™ Coordinator, we see firsthand how atmosphere and design can reshape perceptions and spark authentic connections. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations around the world. ✨
🚀 We’re proud to unveil the 3rd annual GMR Brand Experience Index (GBEI)—our most comprehensive study yet on what makes brand activations unforgettable. Backed by SOLE Science™ and rigorous data, GBEI 2025 reveals which brands turn fleeting moments into lasting memories—and why that matters for downstream behavior and loyalty. As a brand marketer, you know attention isn’t enough. The real win? When your experience becomes part of the consumer’s life story. Curious what today’s most memorable brands are doing right? Download the report and see who’s setting the new standard. https://lnkd.in/gZCdGvKd
From touchdown in New York City to the final putt, GMR was proud to help Hewlett Packard Enterprise deliver an unforgettable Ryder Cup 2025 hospitality experience. Guests enjoyed personalized welcomes, creative branding, and exclusive check-in amenities at the host hotel before diving into extraordinary dinners at iconic NYC venues. Special touches throughout the week, such as custom dopp kit embroidery, personalized golf headcovers, and a perfume experience, set a high bar for a truly unique and engaging program. The “HPE Clubhouse” hotel lounge was completely transformed by our team—from custom-built pool table mini golf and integrated photography, to fresh furniture that turned the space into a cozy, immersive clubhouse. On the course, guests enjoyed premium access to the HPE Chalet, priority first tee access, behind-the-scenes tech tours, gourmet dining, and curated gifting—all designed to create lasting memories and showcase HPE’s leadership in hospitality and technology. We’re honored to help bring experiences like these to life—and can’t wait to do it all again in Ireland in 2027!
Mix creativity, collaboration, and a dash of Vegas intrigue—and you get this year’s standout GuardDog Panel with #GMRClient Underdog. Check out GMR Account Director Katie Smits' POV on how a speakeasy setting and purposeful details led to the event’s biggest turnout yet!
Are you ready for your brand to break through the noise at the world’s biggest sporting event? Our latest "Voice of Experience" podcast pulls back the curtain on what it really takes for brands to win big at the 2026 FIFA World Cup. From cultural nuance to tech-powered fan experiences, discover how the boldest marketers are moving beyond “just another sponsorship” to create brand legacies. Is your brand prepared to play at this level? 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
In honor of #GreenSportsDay, Frances Sutter, GMR's Head of Sustainability, is breaking down the LA28 Impact & Sustainability Plan and what it means for brands. From “Radical Reuse” to venue-wide composting and more, LA28 is raising the bar for what’s possible in sports. The takeaway? Leading on sustainability isn’t just good for the planet—it’s a winning strategy for brands and fans alike. 🌱
At GMR, we have a Perspective Practice—a group of StoryMakers who help push culture forward from the inside out. By infusing our work with real-world perspective, lived experience, and cultural fluency, we’re ensuring our ideas connect with more people in meaningful ways. 🌎 Shout out to Sophie M., our VP of Inclusion & Impact, for sharing her perspective on Actively Black’s NY Fashion Week show.
We're excited to announce #GMRClient Xfinity as Unrivaled Basketball’s official internet, mobile services, and entertainment partner! GMR's proud to help bring Xfinity its first league-wide partnership in women’s sports to life—fueling innovation, exclusive fan experiences, and authentic storytelling. Together, we’re setting a new standard for basketball and the fan experience. 🏀
Where green meets glam and experience meets expertise. GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart is sharing how Rivian elevated sustainability at Electrify Expo in Chicago with an activation that blended eco-consciousness and luxury. By tapping into cultureship, Rivian showed that shared values can create connection and community. Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
We brought the cheese and the cheers to Harvest Fair with #GMRClient Culver's Restaurants for the first annual Curdtoberfest! 🧀✨ From fresh Wisconsin Cheese Curds and a Bavarian-inspired Root Beer Garden to a one-of-a-kind Cheese Pull Tab engagement and live entertainment on the Culver’s Stage, we helped transform the Wisconsin State Fairgrounds into a true curd-lover’s paradise. A huge thanks to everyone who joined us for all the fun and flavor!
