#GMRClient, Evernorth Health Services has solidified its role as the Official Health Services Partner of the NBA and WNBA, highlighted by its featured partnership with NBA All-Star Jalen Brunson and WNBA champion Lexie Brown. In the game of basketball, staying healthy is the ultimate assist. For elite athletes like Lexie and Jalen, Evernorth Health Services is the teammate behind the scenes, helping them stay at the top of their game. Find the full story below.
Cheers to Zoe Sprout, GMR’s Account Director of Client Consulting + Global Olympic & Paralympic Marketing, for being named to the Sports Business Journal's New Voices Under 30 list! Zoe leads unforgettable athlete experiences, champions women’s and adaptive sports, and brings her passion for purpose and partnership to everything she does. When she’s not building world-class activations (or Lego sets!), you’ll find her at a sporting event with a hot dog and cold beer in hand. Check out the full article and help us celebrate this well-deserved recognition: https://lnkd.in/eztZmH5T
Xfinity Connexion Tour x Atlanta University Center Consortium GMR partnered with Comcast to design and deliver an Xfinity Connexion Tour stop that embedded the brand in AUCC’s campus culture—connecting students to “drop” culture through creators, music, art, and exclusive student access.
At F1 Austin, Williams Racing brought fans into the heart of the action with a simulated pit stop challenge—giving attendees a glimpse of split-second race strategy and behind-the-scenes access. Thanks to GMR's Experience Insights and Data Manager, Margaret (Meg) Stewart Stewart for capturing how this hands-on moment became the ultimate “Access Granted” experience. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations around the world. ✨
Celebrating 11 unforgettable years with #GMRClient Xfinity and the NASCAR Xfinity Series! 🏁 From throwback fan campaigns to exclusive experiences and a show-stopping set by Russell Dickerson, it was a weekend packed with memories. Big thanks to GMR Account Supervisor Jack Warren for capturing all the highlights. Here’s to what’s next for Xfinity and the future of motorsports!
At one of the biggest weekends in culture, GMR helped Xfinity show up as more than a telecom provider, but as a lifestyle brand for fans living at the intersection of sports, tech, and creativity. Xfinity teamed up with Complex to record a live episode of GOAT Talks featuring DeMarcus Cousins and Shilo Sanders, connecting Xfinity’s sports DNA to the conversations driving athlete and youth culture today.
As the Official Health Insurer of the NFL, Cigna Healthcare teamed up with former NFL player Joe Thomas, who’s now making waves as a swimmer. From rights activation to talent coordination, GMR is proud to bring Cigna’s NFL partnership to life with Everyday & Extraordinary storytelling. Here’s a look at Joe’s journey beyond the field.
We're proud to have been along for this ride. While the NASCAR Xfinity Series may be ending, GMR's EVP Todd Fischer is giving you the winning playbook.
At the Ryder Cup in New York, #GMRClient Hewlett Packard Enterprise delivered a hospitality program defined by custom touches—personalized gifts, immersive lounges, and interactive experiences at every turn. Here’s a look at how we helped create memories that last well beyond the final putt.
Big congrats to GMR’s Talent Development team, which was ranked as one of the Top 50 Learning & Development Team’s alongside some of the biggest employers in the world, including Amazon and Apple! This recognition speaks to the significant impact GMR’s TD team has made within our agency, alongside their contributions to their professional community through thought leadership, innovation, and exceptional leadership. Want to benefit from this incredible group, check out our Careers page at https://lnkd.in/enmuHeJz.
