Pros
Has a great parent company with excellent culture and values, and with great projects as they are aiming at making their presence felt in the US.
Kontras
Rakuten Marketing is the umbrella of several acquired US marketing companies and they are struggling in adapting to the culture and values of their parent company. Operational wise, my team was stuck in the past with obsolete processes and they kept inefficient people in the teams and even promoted them. Still very much to learn on having the right person in the right place or role. Leadership is inexperienced in laying people off and transferring tasks to a new team, they don't spend enough time planning and they don't allocate enough resources, however, they do have the cash to hire more C-level executives for such a small company.