Big news! GMR was named to Event Marketer's 2024 It List! Thanks to our StoryMakers for continuing to create memorable experiences that have secured us a spot on this “who’s-who” industry list for 10+ years.
Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.”
There’s just one month until #Paris24, but we’re already thinking ahead to Milano Cortina 2026. We’ve joined forces with our sister agency, TRO Italy, for the 2026 Olympic and Paralympic Winter Games. With TRO’s knowledge of the Italian market, our 30+ years of Olympic and Paralympic experience, and both agencies’ access to shared resources across Omnicom Experiential Group, we’re setting our brand partners up for success. Ciao for now!
GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are lead by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. We're continuing the Pride Month celebration by sharing a reflection from Tad Gospodarek, GMR’s Senior Creative Project Manager who serves as Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers. “I’ve been involved with Prism since it started several years ago, and this is my first year as a Co-Lead. It's been incredible getting to know other StoryMakers on a more personal level, and to be involved in heartfelt and sometimes difficult, emotional conversations. Prism provides a safe outlet to share my feelings with likeminded individuals, as well as provide my own personal insights into their stories as well. As a Co-Lead, I've already had opportunities to engage with our group members in new ways, work closely with my other Co-Lead to pull together a year of interesting and compelling discussions and events, and outwardly share our group's successes and insights with other ERGs and the entire agency.”
Tomorrow, we commemorate Juneteenth. In addition to providing June 19th off for our StoryMakers to celebrate the day, GMR is honoring Juneteenth by sharing a quote from by GMR’s Chief Partnership Officer, Jessica Giordano.
It’s back and better than ever! We’re excited to partner with #GMRClient Humana, the Humana Foundation, and the Trust for the National Mall to bring to life the National Mall of Pickleball for a second time this fall. Join Humana on the National Mall Sept. 27-29 for free Pickleball - there’s even a chance to win a free trip to the event for one lucky duo.
It's a big day in football. Today marks the start of the UEFA's Euro 2024 tournament in Germany. Today also marks the one year countdown to the new FIFA Club World Cup which will take place in the United States with a brand new format in 2025. At GMR FC, we're looking forward to a great summer of football, which kicks off today. Come experience football. Learn more at gmrmarketing.com/gmr-fc
GMR’s Senior Account Director and sports marketing professor, Jared Aeschbach, attended the Sports Business Journal's Brand Innovation Summit this week in Chicago. After two days of insightful conversations with the top minds in sports, Jared shares what resonated most. 💡 Impressions don't keep the lights on ⛹️♀️ Women's sports are more than a moment 📱 The next generations are reshaping fan engagement ⚽️ Smart brands are thinking ahead when it comes to partnerships
Two years from today, on June 11 2026, the FIFA World Cup 26™ will kick-off in the historic Azteca stadium in Mexico City. And while fans across the world are counting down the days, qualifying matches are being played and preparations are on course for what will be, in the words of FIFA's President, Gianni Infantino, "the greatest event, the greatest show, the greatest tournament." At GMR, we share this excitement and all the milestones that will happen along the way. The momentum is building, and the opportunities abound. The time to get involved is now—visit our website to learn more.
It's always great seeing our StoryMakers on stages as they share their expertise on such important topics – like using your voice to create authentic partnerships and drive meaningful change. GMR's Senior Director of Partnerships and Social Impact, Gerard Littlejohn, is sharing his experience after speaking at the Black Sports Business Symposium last week. Check out Gerard's thoughts and expertise.
