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Job Title: Dealer Manager
Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Lagos
Job Purpose:
To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.
Key Responsibilities:

• Identify, recruit, and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs
• Develop and implement dealer sales strategies to drive product penetration
• Train and support dealers on product knowledge, pricing, and promotional activities
• Conduct regular market visits to assess dealer operations, branding, and compliance
• Resolve dealer-related issues promptly to maintain strong business relationships
• Analyze sales data to identify growth opportunities and areas of concern
• Prepare and submit periodic reports on dealer performance, market trends, and competitor activities
Enforce adherence to company policies, pricing structures, and ethical standards.

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Key Performance Indicators (KPIs):

• Dealer recruitment and retention rate
Sales target achievement by dealers

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Qualifications and Experience:

• Strong negotiation and relationship management skills
• Good knowledge of distribution networks and dealer operations
Proficiency in MS Office tools

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Skills:

• Sales planning and forecasting
• Communication and interpersonal skills
• Problem-solving ability
• Market analysis and reporting
Team coordination

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Work Environment:

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