Meet Leslie LaChapelle, Project Manager at MarketLauncher, Inc.. Leslie has been a vital part of the ML team since 2015. She is a seasoned professional bringing over two decades of expertise to every project she supports. Leslie plays an integral role in our campaign operations, ensuring campaign logistics and data are current and accurate, and performing several vital functions to maximize our team’s output: ✔️ Keeps campaigns on track: Ensures databases and logistics are accurate and up to date. ✔️ Improves consistency: Developed a Coding Reference Manual to streamline data processes. ✔️ Builds team capability: Trains colleagues on efficient CRM and data practices. ✔️ Uses smart tools: Leverages AI and research to keep lead intel fresh for outreach. Leslie says, “Data is vital to the services we provide. If the data is wrong, the output will be wrong. I focus on making sure our data input is as perfect as possible”. Her commitment to organization and accuracy behind the scenes helps our sales team have smarter, more confident conversations with clients.
Meet Sharon Kulawiak, Sales Research Specialist at MarketLauncher, Inc. Sharon has been a vital part of the ML team since 2019, but her story in sales and marketing goes back much further. She launched her career in 1994, bringing nearly 30 years of expertise to every project she supports. With deep experience in outbound B2B sales, business development, consultative selling, territory management, pipeline coordination, and product positioning, Sharon plays a key role in our strategic outbound model. She combines clean, qualified data with personalized messaging and thoughtful follow-up, built to engage senior decision-makers in complex sales conversations.
At MarketLauncher, Inc., we pride ourselves on having a team of tenured, top-tier professionals, and Joanne Strobert is one of the very best. Having joined ML in 2004, Joanne is not only one of our longest-serving team members but also a cornerstone of our continued success. Clients regularly tell us how much they appreciate her professionalism, insight, and ability to connect meaningfully with executives. In fact, she’s one of the key reasons we maintain such a high Net Promoter Score (NPS). Joanne consistently earns accolades like: 💬"A big reason for the high score we provided? Joanne Strobert [She has] been with the company a long time and it shows.” 💬“Beyond the science that you apply to sales, there are just some personalities that people like … We worked with Joanne and I could just tell that people like talking to her. And that's huge.” 💬“Joanne is great. She asks questions. That is important. She feels like part of the team.” Joanne’s deep experience, calm confidence, and commitment to quality make her a trusted advisor for our clients and a role model within our team.
Big congratulations to Teresa S. Block on her well-earned promotion to Senior Sales Manager. Since joining MarketLauncher, Inc. in 2013, Teresa has worn many hats, including leading our Market Research Specialists, growing into her Sales Manager role, and consistently delivering results that raise the bar for us and our clients. Her strategic mindset, sharp research skills, and ability to turn data into actionable insights make her a standout. She’s not only a trusted advisor to clients but also a truly valued teammate. One client summed it up perfectly: 💎💎💎 “If I can’t have Teresa, I can’t imagine what I would do.” We’re so lucky we do have her, and we can’t wait to see what she accomplishes in this next chapter. Congratulations and thank you, Teresa!
At MarketLauncher, Inc., the average tenure of our team is an incredible 12.7 years! That kind of longevity brings deep industry knowledge, proven strategies, and strong relationships that drive consistent results for our clients and set us apart from our competitors. But we also know the value of a fresh perspective. By continuing to welcome new team members with diverse backgrounds and fresh ideas, we ensure that our strategies remain innovative, relevant, and sharp. The result? A team that blends seasoned expertise with forward-thinking agility, creating more value, creativity, and impact for the clients we serve. We’re proud of how our culture makes this possible—and even prouder of what it helps our clients achieve.
This year’s winner of MarketLauncher, Inc.’s coveted 💎💎Diamond Award💎💎 is our outstanding Sales Manager, Teresa S. Block. Our leadership team received a continuous stream of praise about Teresa throughout the year from clients and teammates alike. Teresa made a remarkable impact in her first year as a Sales Manager. 💎 The intel she uncovers and shares with clients via meeting notifications has become our gold standard. 💎 She really understands client priorities, leaving nothing on the table to deliver our “A” game. 💎 Teresa is highly collaborative and motivating, and the first to share best practices. All those attributes contributed to her achieving 106% performance against goals. Thank you, and congratulations, Teresa! https://www.marketlauncher.com/team/teresa-block
When a college friend becomes a client because you chatted up MarketLauncher, Inc. on a girls’ trip, well, that’s just FUN! And that’s exactly what happened, thanks to Client Services Manager Brooke Castino, recipient of our 2024 Value Award for Fun. Brooke has been quoted as saying, “My role begins the minute we welcome a new client…” but in this instance, it started even before. In the words of the client, “Brooke is awesome, smart, and talented, and it’s great to have a chance to work with her… If she is happy, and you invested in her, that says a lot about you all.” Thanks for representing ML so well, Brooke! The ML Value Awards are awarded each year to those team members who best exemplify our core values of Achievement, Improvement, Commitment, and FUN! https://www.marketlauncher.com/team/brooke-castino
Happy 24th Birthday to Us! This month, we’re celebrating 24 years of opening doors, sparking conversations, and helping B2B companies connect with the right decision-makers. It all started in 2001, when our founder and CEO, Lara Stewart Triozzi, took a proven, strategic approach from a successful Inc. Magazine product launch and turned it into something bigger. After CEOs began asking her to "do for us what you did for them," MarketLauncher, Inc. was born—a company built on trust, data, and a consultative sales model that still drives our work today. 24 years later, we’re proud to be the behind-the-scenes growth engine for some of the most innovative companies out there. Thank you to all of the clients we have come to know along the way and the wonderful ML team members who have earned their trust. https://www.marketlauncher.com/ hashtag#MarketLauncher24 hashtag#B2BSales hashtag#StrategicOutbound hashtag#ExpertsYouCanTrust
We're thrilled to have an NPS score of 85! This reflects MarketLauncher, Inc.'s dedication to excellence and client satisfaction. An NPS score of 85 is more than just a number—it's a testament to our commitment to delivering outstanding results. Thank you to all of our clients for your trust and support! Learn what makes MarketLauncher “the experts you can trust.” https://www.marketlauncher.com/about hashtag#NPS hashtag#ExpertsYouCanTrust" hashtag#CustomerSatisfaction hashtag#Excellence"
Meet Terri-Lynne Anderson, MarketLauncher, Inc.’s Director of Business Development. Terri-Lynne celebrated her 12th "ML-iversary" last December! She started in 2012 as a Sales Development Specialist and quickly showed her amazing talents. She has won multiple ML awards and received several promotions throughout her years with us, including taking on her current role as our Director of Business Development. Terri-Lynne knew about the importance of relevance long before most sales thought leaders and has practiced what is now recognized as one of the most effective sales strategies for years. "I take several approaches to engage with prospects. One is by sharing information that is relevant to them. I look through the lens of ‘what's in it for them’ and stay connected and current by asking questions about their challenges.” Terri-Lynne is well-loved and respected by clients and colleagues, and we are excited to see what is next for her at ML. Learn more about Terri-Lynne. https://www.marketlauncher.com/team/terri-lynne-anderson
