Our streaming guide is just the tip of the iceberg. We’re really proud to have hit 40 million monthly active users on our platform, but the total reach of our “where to watch” data is much bigger, almost a quarter of a billion. Our data powers over 500 leading entertainment sites, as well as a handful of major search engines that we’re not allowed to mention 🤐
Thank you to the wonderful team at British Association for Screen Entertainment (BASE) for another spectacular BASE Awards and a huge congratulations to all the winners. We had the honour of being among the sponsors for the event itself, as well as sponsoring the 'Best In Class - Social/PR' award, won by DnA PR, The Criterion Collection & Sony Pictures Entertainment for the Pink Flamingos: 50th Anniversary campaign.
View-Through Rate (VTR); one of the entertainment industries favorite digital video metrics. How many seconds of a video ad your target audience watches is important. We know that effectiveness goes up with the number of attentive seconds, to a point. We know a good VTR drives efficiency. And it's a useful measure to understand how captivating your creative is. BUT…. What it's not good for is optimizing for business results; be that buying a cinema ticket, signing up for an SVOD service or watching a TV show. At JustWatch Media, we’ve run thousands of entertainment campaigns so we sit on a stack of data. In this instance we’ve taken Theatrical campaigns, and on image 1 charted VTR with Box Office results. There’s no correlation (0.2) between how many seconds of an ad for a movie are watched and it's success at the Box Office. Too often media is steered towards those that like watching ads but have low intention of buying a cinema ticket. We wanted to improve this so we built a survey system to measure and optimize towards Intent. By surveying in-flight we garner real-time, action
We are launching our new brand JustWatch Media today 🎉 Think we’re just a streaming guide? Think again. JustWatch Media has been buying media for major entertainment brands since 2015 in over 100 markets. From the first idea a decade ago JustWatch always had two sides to the business: 1.) A streaming guide for consumers 2.) Media buying and insights for entertainment clients Under our new brand sits media buying, creative services, data and insights. Around 150 of our over 200 team members are in those departments. Details about all the ways you can work with us are right here:
JustWatch now lists sports events The JustWatch site probably tells you something, this site lists all entries in the catalogs of streaming services. Every day, you can view new films, documentaries and series arriving on your favorite streaming services. Today, JustWatch has decided to evolve and go beyond this asset that has made its worldwide success. From now on, the site also lists upcoming sporting events!
