Exclaimer, a UK-based SaaS company, specializes in developing email signature management software. Their solution enables organizations to boost corporate email by adding disclaimers, branding elements, and ensuring regulatory compliance through centralized email signatures.
Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences. In recent months, that’s only gotten more important with the accelerated growth of influencer marketing, shifting content consumption habits and the continued fragmentation of the social media landscape.
New research from Exclaimer, the leading email signature management software, reveals that one-third (35%) of IT leaders will prioritize reducing time and resources on repetitive tasks in 2024, as nearly two-thirds (59%) claim IT support is where the majority of their time is spent. To understand what IT leaders are prioritizing in 2024, Exclaimer partnered with global marketing research company 3Gem to survey 250 senior IT professionals – including IT managers, directors, and CTO/CIOs – across the United States to get a pulse check on the challenges that are top of mind as 2023 comes to a close and how IT leaders plan to increase efficiencies, collaboration and protect the company from potential security issues in 2024.
Marco is the CEO at Exclaimer, an email signature management platform. In an era defined by rapid technological advancements and the relentless pursuit of increased productivity, working smarter means adopting a strategic approach to choosing and applying the latest technology. The goal isn’t just to meet today's challenges but to pave the way for a smarter and more efficient future. Here’s how to future-proof your tech decisions for business growth.
The digital age has cultivated an absolute necessity for robust cybersecurity, particularly in relation to the evolving threat landscape. The consequences of security breaches are often disastrous for businesses, and can put customer trust, sensitive data, and brand reputation at risk. As a result, IT leaders need to ensure they are aware of any emerging threats that may jeopardise their company’s assets, by continuously evaluating and updating their security. IT leaders know that security plays an essential role in digital operations, backed by Exclaimer’s recent research which reveals that over 50% of IT leaders are unwilling to collaborate with software vendors lacking strong security credentials. In addition to establishing rigorous internal security processes, IT leaders must carefully choose which SaaS businesses they partner with. They should prioritise working with companies that practise strong cybersecurity and protect company data – in particular, software companies which have undergone security regulation and evidenced it.
Marco Costa at Exclaimer outlines how to drive growth once Product-Market Fit has been achieved Embarking on the path to product market fit (PMF) is a formidable yet rewarding journey for countless SaaS companies. However, PMF is not the final destination; rather, it marks the beginning of unlocking a business’s full potential. Once this milestone is reached, the real work begins in establishing long-term and sustainable growth. When cutting-edge technology, delighted customers, and soaring Annual Recurring Revenue (ARR) come together, it’s tempting to declare victory. However, appearances can be deceiving. To truly thrive in the long run, businesses must adopt a proactive mindset and constantly adapt and evolve. In an ever-evolving market, business leaders play a crucial role in maintaining a dynamic mindset. They must focus on building strong foundations, fostering innovation, and working towards long-term goals. So, what strategies should businesses embrace to ensure success in today’s landscape?
Growing a business is always the goal, but scaling too quickly, skipping important steps or rushing to the finish line is risky. The confidence level of scale-ups remains high, with 52% saying they will continue or accelerate growth, but overall, there is an increased feeling of caution as a result of economic uncertainties. It’s no surprise that these businesses are exploring ways to achieve long-term success. New industry buzzwords like “extrapolation” offer ideas and guidance, but the key to success is growing your business efficiently, and that boils down to how you structure your strategy and marketing team. It is about bringing in objectives and key results (OKRs), identifying how to measure success and learning how to optimize your teams.
According to research from Exclaimer, almost all of UK IT leaders surveyed say email security is their main concern. While 86% of IT leaders consider robust security an important component of their decision-making process when it comes to SaaS products, 41% have previously decided to work with a SaaS vendor regardless of poor security credentials. The research, carried out by Censuswide, which surveyed 250 IT and cybersecurity leaders in the UK, found that 88% are now more likely to select a software provider that has visible security credentials. These results emphasise the value security credentials offer organisations as a bedrock of brand identity and trust, and one of the main points of consideration when choosing a SaaS provide.
A recent study by Exclaimer, a leading name in email signature management solutions, shines a light on the weight security credentials carry in UK IT leaders’ decision-making. The research provides insights into what these experts prioritise when selecting SaaS providers.
Microsoft has made great strides to become a do-everything solution for workplaces with all conceivable functionality built-in, but there are still times when a third party offers a solution that is more fully-featured, simpler to use, or just plain does things that Microsoft's solutions can't. But if you're a non-IT admin who isn't accustomed to searching for functionality outside the bounds of Microsoft 365, it can be tough to know where to start.
