Our Chief Marketing Officer, Carol Gibson Hoeller, was featured in Multifamily Executive! In the Q&A, Carol shares what drew her to Cortland, how her hospitality background is shaping our approach to resident experience, and how we’re leveraging technology and data to deepen engagement and drive innovation. Carol’s leadership marks an important next step in amplifying the Cortland brand and delivering hospitality-level service across all touchpoints. We’re thrilled to have her on the team. Check out the full article here: https://lnkd.in/gMEDB6u6 hashtag#Cortland hashtag#Leadership hashtag#Multifamily hashtag#CRE hashtag#BrandStrategy hashtag#ResidentExperience hashtag#Innovation
We are excited to announce that Cortland has entered into a purchase agreement with Elme Communities for a portfolio of 19 multifamily assets across the greater Washington D.C. area and Georgia. This pending acquisition demonstrates our ongoing dedication to growing our presence in high-growth, high-opportunity markets and delivering next-level apartment living to residents. Under the leadership of Steven DeFrancis and our executive team, this deal marks a major milestone in our history. The transaction is expected to close in Q4 2025, subject to customary closing conditions. Thank you to Paul McDermott and his team at Elme Communities for their collaboration to date. We look forward to finalizing this exciting next chapter. A special thanks as well to all our advisors, whose support has been instrumental throughout this process.
We’re excited to welcome Carol Gibson Hoeller to Cortland as our new Chief Marketing Officer! Carol joins us after 12 years with global hospitality giant IHG, where she led investor marketing strategy and championed global brand, customer experience, and design efforts for two of the company’s fastest-growing premium brands. At Cortland, she will lead the development and execution of comprehensive marketing strategies across demand generation, go-to-market planning, brand positioning, resident marketing, and customer experience. She’ll also oversee institutional marketing efforts, with a strong focus on engaging our capital markets audiences and institutional investors. Welcome to Cortland, Carol — we’re excited to have you on board!
We’re excited to share that Cortland CTO Scott Moore was recently featured in Authority Magazine’s Data Driven series. Scott shares how Cortland leverages data and analytics to optimize operations, empower on-site teams, and enhance the resident experience, demonstrating our commitment to innovation and excellence in multifamily housing.
This summer marked the beginning of the second exhibit in our Atlanta CSC Gallery series, ‘Transformation’. The exhibit features the work of photographer Andrew Moore, whose images explore how time leaves its mark on buildings, landscapes, and communities. Our associates got to meet with Andrew to learn about his creative process, connect with others, and ponder the question, “How can photography help us see familiar spaces in a new way?” Andrew is known for his large-format photography and interest in the connections between history, culture, and architecture. His work spans locations such as Cuba, Detroit, the American South, and the Hudson Valley, and his photographs are part of several major public collections including the Metropolitan Museum of Art and the Smithsonian American Art Museum. As our gallery series continues, we’re excited to feature more artists whose work helps our associates contemplate the connection between art and the communities we build.
Our teams wrapped up yet another impactful and successful Cortland Commitment Week! Over 1,700 associates volunteered more than 400 hours to give back in a variety of ways, partnering with over 35 organizations that help fight against food and housing insecurity. Volunteers prepared and served meals, stocked shelves at food pantries for families in need, cleaned and repainted facilities designed to assist those facing homelessness, and so much more. Cortland's passion for service doesn’t stop at our communities’ doors — it also extends to those who need it most.
April at Cortland means Earth Month – and the energy was buzzing with a shared passion for our planet! From getting our hands dirty in local cleanups to hosting a used goods swap shop and sparking insightful conversations about sustainability, our associates and residents embraced Earth Month with the spirit of environmental responsibility.
We are honored to be the recipient of PREA’s 2025 ESG Momentum Award for our Growth and Income Fund! Cortland’s continued recognition in the ESG space reflects our deep commitment to embedding environmental, social, and governance principles into every aspect of our business. This commitment guides how we develop communities, create above-and-beyond resident experiences, and deliver long-term value. Our ESG efforts are shaped by our vision of building communities that are not only exceptional places to live, but that are also sustainable, inclusive, and profitable. We’re grateful to the people who are the driving force behind our momentum—our associates, residents, and investors—and we’re excited to keep advancing toward a more sustainable and equitable future.
At Cortland, one of our core values is to grow together and play as a team. Halloween at Cortland is the perfect time for us to live this out during our company-wide costume contest. Happy Halloween!
We are proud to announce that we’ve once again earned several prestigious industry awards from #Reputation and #Kingsley that truly highlight the dedication, hard work, and passion of our incredible teams. 176 of our communities have made the list for Reputation’s 800 & 900 Awards, 194 communities won a Kingsley Excellence award, and Cortland has been named a Kingsley Elite 5 Company for the second year in a row! These achievements speak volumes about how our community teams and Cortland as a whole have been working tirelessly to provide an above-and-beyond experience across the board. #Multifamily
