Pros
The people I work with on a day to day basis are second to none. In all my previous jobs, I've never enjoyed working with people as much as I do my team. The leadership makes a super solid effort to make sure things are equitable and transparent. They're not perfect, but I appreciate their efforts, and I've never seen a company give more transparency into business health and strategy from the leadership team. Overall, the purpose of the company is super solid - inspiring outdoor adventures for humans and pups. It has it's bumps in the road, but the trajectory it's on is really cool.
Kontras
The company has a lot of the same issues as the rest of the outdoor industry post-covid. Having come from other outdoor brands, it's really not surprising, but they have had a difficult time navigating the growth / economic uncertainty in the world. It has unfortunately resulted in some layoffs that probably could have been avoided, but again... it's a very similar issue to the rest of the industry. I've been seeing a really great shift in thinking from the leadership team to grow more sustainably and avoid these things in the future. Being a smaller brand, career growth/mapping is a little tricky. But, I've appreciated the efforts I've seen to make that more transparent.