Pros
Until they were bought by a private equity company in the summer and recently laid off 15% of the workforce and told another 10% that they would be replaced by low cost workers in Mexico City in March, I can say without a doubt that Qualtrics was a company with incredibly talented, kind, and amazing people. I met and worked with some of the most wonderful people at Qualtrics.
Kontras
Leadership: Where to start. First, the leadership is an absolute abomination. Other than a couple with Microsoft experience, the rest are inexperienced outside of Qualtrics. They do NOT value diverse perspectives, and if you push back you are silenced. Diversity: All of the President level and all of their direct reports are men. The majority are white, Mormon men. Women have no seat at any table. And it's worse for people of color. Valuing the function of PMM: From the top leader on down, there is no understanding or value of the function of PMM. They think PMM makes slides and have reorged in a way that anybody with a heartbeat is put into PMM. Some of the people are brilliant in their own area whether that's Solution Strategy or Industry, but simply assigning someone "you're now a PMM" when they have no certifications from Pragmatic Marketing and no experience truly doing inbound and outbound PMM is just absurdity. It's truly heart-broken to see the trajectory this company has made. The laid off people are the lucky ones.