Pros
MarketCast still means something within the entertainment business...
Kontras
Everything is revenue driven - they will not replace an employee that left, or hire new staff even though existing staff is overworked because it eats into the revenue/profit. They are constantly looking at ways to cut corners and replace US staff with cheaper Indian labor or by half-assed automation that actually creates more work because it never works as intended. CEO hired bunch of ex colleagues that seem underqualified, or clueless to how MarketCast needs to operate. Research used to mean something at MarketCast, but now all they do is try to upsell useless analysis and do it as cheaply as possible to save internal costs. They will hire industry-known/respected people as VPs to attract new business/clients, but will not train existing employees or bring in more working staff to actually carry out the jobs they win over (often with impossible timelines that show cluelessness of these VPs on actual capabilities and feasibilities of MC and the working staff). Many old timers have left the company within the last couple years because the culture was turning toxic, with no meaningful raises/promos, and clueless management shifting and reshifting teams around constantly... and rest were laid off in favor of cheaper outsourced labor. They like to waste money on DEI programs to make themselves seem inclusive. No life/work balance.