Pros
- In-house content creators are a valuable resource - The strategy team is cool - Creatives with a senior title and below are a pleasure to work with
Kontras
- The account teams run the show, operating out of fear and giving in to client demands - Extremely short turnaround times - You'll expend so much effort just to make TikToks, Instagram Stories, feed posts, or influencer-based creative - You'll be asked to brainstorm stunts/activations that rarely get made - There's never any budget, so the work you envisioned falls short - "Merch" is always pitched, even though it's rarely approved by client - Creative leadership has changed twice since I've been here - CCO doesn't come from the advertising world, runs the place off "vibes" - CDs kill themselves and don't set personal boundaries, which makes others feel like they have to do the same - You have to overwork yourself to get ahead - Leadership has their favorites - Creatives are not used to their full potential - Looming sense accounts/clients will be lost (many have been) - They take issue when you using your UNLIMITED PTO - Seems like there are layoffs twice a year