Pros
Approach: unique perspective on how branding works
The business carved out expertise early on in a space that's likely to grow
Global work: new offices are opening up quickly, which means exposure working across continents, even as an individual contributor
Ability to set your own goals & build your initiative
In-house digital agency
Personal growth opportunities: projects are sometimes intense - depending on your perspective this is a pro or con - which forces you to adapt and grow in very new ways
Great managers who will help you achieve that growth
*Note on culture: while HQ is in Shanghai, Labbrandians come from all over, so the corporate culture is pretty unique. If you plan on a career in Asia or in international businesses this is a good place to be.
Kontras
HR can be confusing for foreigners – processes like compensation, vacation, etc. set by local standards
Remote working is generally not allowed
Intense work – see above
Difficult work/life balance
Relatively quick employee turnover