Pros
The individual contributors and the endless amounts of budget for campaigns tools and resources. A great place for marketing creatives looking to do just that, create.
Kontras
Leadership served themselves, not their team. There's 0 structure with no marketing KPI measurement or revenue attribution to show the ROI. Everyone always seemed so busy but nothing was getting done to show the impact marketing had on the businesses bottom line. Not many wanted to do the work to build the department to any potential, half of marketing doesn't even work under marketing which promotes vast misalignment. Just resources begging to be used and a bleeding advertising budget. It has a ton of potential, but I watched the few who could have changed it all leave over the frustrations of leaders only concerned with their own self preservation.
