Massive turnover in sales for at least 2-3 years now, 30%-70% per year depending on region and role
Frustration in sales is pretty intense
Marketing is antiquated at best and has totally missed the boat on possibilities to expand the Informatica brand and lead the market in the new world of data. Our competition smokes us in field marketing and using innovative and fresh techniques to reach new markets and buyers.
The more industrious sales people do a lot of their own marketing, build their own contact systems and buy tools to deliver fresh messages to new markets to do what marketing has not bee able to do
The sales infrastructure is broken. The system was so broken this year in 2015 that salespeople got a standard draw in Q1 since sales operations and finance couldn't figure it out.
Sales Operations leadership is the archetype of what not to do in business, bonus and comp plans are unclear in many cases, are not well thought out and are misleading
Informatica doesn't integrate its own data well at all. Our CRM system is a mess.
Sales and marketing leadership reacts, thinks short term and cripples sales by being disruptive and desperate for quick results. Sales management does the best it can but these issues all stem from the top and in trying to accommodate so many political agendas in the company
