Pros
This company is serious about their properties. Hearst is a debt free company. Hearst does not buy stations to build up and sell off. At the station I worked at, Hearst purchased the station and immediately building in upgrades to the facilities. Hearst values its products and settles for nothing short of being number one in the market.
Kontras
Hearst promotes from within. Great if you are in the company, not so good if you are an employee of the previous owner. Hearst adjusted the size of the staff, released currently employees and brought in Hearst employees. If you are not up to speed on digital marketing, this is not the place for you. Media has changed and Hearst is a big part of that. If you cannot sell digital you will not be successful.