Pros
Esthetically pleasing gym and new equipment.
The concept could work if it were led by someone with actual fitness or hospitality experience.
Kontras
• This is marketed as a luxury fitness facility, but it’s run like a bad finance startup — because the owner came from finance and has zero understanding of the fitness or wellness industry.
• The owner is a micromanaging narcissist who speaks to employees with constant condescension and disregard. No emotional intelligence, no leadership skills, and no trust in the team.
• Employee turnover is nonstop. People are either pushed out or leave because the work environment is mentally draining and emotionally abusive.
• There is no structure, support, or training — just chaos and finger-pointing.
• The work conditions are stressful and sometimes unsafe, ironically in a place that claims to promote health and wellness.
• Members catch on quickly. They cancel often because once the owner has their money, service and care vanish.
• It’s not luxury — it’s a smoke-and-mirrors operation with poor execution, burned-out staff, and unhappy clients.