Pros
- respectable reputation from the outside looking in - Excellent thought-leadership research being published routinely - one of the original analytics companies in the digital space led by pioneers in market research - some talented people, albeit they don't stick around for very long :( - It's fun to count the # of swear words the CEO can spew out when people forget to mute their lines during large internal conference calls. His temper is legendary.
Kontras
- most unprofessional leadership / management i've reported to (+20 year career) = dishonest, fear-driven environment of the highest order. - little to no valuable hands-on training despite what they tell you = you have to work all the time to keep up. You will often times do the work of (2) people. You're in the deep-end from the day you start. - I've overheard SVPs concede that they'd NEVER sell for this company based on how they manage the business. Highly erratic revenue goals = very erratic (poop rolls down hill) management practices. -comScore is chronically laying people off in pursuit of trying to remain profitable. Understaffing is the norm there & you will work evenings & weekends regularly AND you will encounter checkpoints w/out anyone there to address client-facing time-sensitive requests everyday = bad for business relationships -Their legacy business (syndicated) is on the verge of decline based on the rapid evolution of media buying & the the rapid decline of their consumer panel which is among their only 'real' differentiators among competitors. This is exactly why the want to SELL the company. -They do not have a credible footprint/measurement approach in the mobile channel which is as important as their efforts to develop multi-platform solutions = soon will run into a brick wall if they're not acquired. Their business has an expiration date & it's closer than it appears.