4,0
14. Dez. 2018
Mitarbeiter (anonym)
Ehemaliger Mitarbeiter
Empfehlen
CEO-Befürwortung
Geschäftsprognose
Pros
Global exposure Iconic brand equities Solid and stable financial management Classical brand training
Kontras
Insular and very conservative mindset Gap between communication priorities (growth, consumers, investment) and management decisions (margins, executives, cost-cutting) Slow digital transformation CEO's effectiveness has waned in recent years