My experience was unfortunately defined by poor leadership, unrealistic expectations, and a lack of meaningful coaching.
I joined the company excited about the opportunity and willing to work hard. Instead, I inherited a book of business that had largely gone untouched for 6 to 18 months. Many accounts lacked updated contact information, decision makers, proper Salesforce documentation, and active relationships. Despite this, I was expected to immediately produce sales and pipeline results before I had even fully completed training.
Within my first few months, I was repeatedly threatened with a Performance Improvement Plan, both verbally and in writing. Rather than receiving coaching, mentorship, or examples of successful approaches, I was often met with criticism and pressure. Asking for guidance was frequently treated as a weakness rather than a desire to improve.
I ultimately felt forced to involve HR due to what I believed was inappropriate management behavior. Interestingly, management behavior changed dramatically once HR became involved, which only reinforced my concerns about how I was being treated beforehand.
To the company's credit, I decided to move forward, focus on my customers, and build my territory. During my tenure I achieved approximately 99% quota attainment, maintained roughly 98% to 99% retention, upgraded approximately 35 accounts from Base to Premium, sold multiple Premium Plus, Cars Social, and Market Area Expansion products, generated significant recurring revenue growth, and had only 2 customer cancellations, both outside of my control.
Unfortunately, despite those results, the coaching never meaningfully improved. Conversations remained heavily focused on pipeline, forecast, and revenue generation rather than customer success, problem solving, or employee development.
Another major frustration was leadership involvement. My direct manager attended only a handful of dealer meetings during my entire tenure and never attended a single in person dealer visit with me. Despite managing these accounts, he had little familiarity with many customers, their businesses, or their objectives. It often felt like support was reserved only for the largest enterprise accounts.
I also became increasingly frustrated by product fulfillment and operational issues. Dealers were paying for features that were often difficult to measure, validate, or fully utilize. Concerns around attribution, reporting credibility, feature activation, and product performance frequently went unresolved for extended periods of time, making it difficult to confidently advocate for additional dealer investment.
The turnover on my team was also concerning. Several long tenured employees with 6 to 18 years of experience left during my time here. When that many experienced people continue leaving, leadership should be asking difficult questions.
For the first time in my career, I resigned without giving notice and without another opportunity secured. That decision was not made lightly. It reflected how unsustainable the experience had become.
Advice to Management:
Invest more heavily in onboarding, coaching, and leadership development.
Stop confusing pressure with management.
Employees inheriting neglected territories need support, realistic expectations, and guidance, not threats.
Managers should be expected to build relationships with the customers their teams support, attend customer meetings, and actively participate in helping employees succeed.
Finally, if multiple long tenured employees continue leaving the same teams, leadership should take a serious look at why. High turnover is often a symptom, not the root cause.
I believe Cars Commerce has talented people and good products. My disappointment is that I believe I could have accomplished substantially more with better leadership and support.