I met with them at a career fair and they were really insistent on having me interview for a sales/product marketing position. I interviewed at the university and then was called back for a hireview 2nd interview (webcam based). The interviews were more behavioral than anything else and were pretty simple. After my second interview they called and gave me an offer.

It was pretty straightforward and easy, they really look for your behavior attributes rather than technical, but still the technical is important since the role is very versatile. I would focus on the basics and also understand customer interaction.