Pros
NI has some bright people. They recruit at very good universities, especially UT Austin, and they focus more on technical interview questions than most other companies. This focus helps ensure that they hire people who can solve problems creatively, instead of just automatons with high GPAs who thrive within the school system. The campus is attractive, and located in the great city of Austin. The campus has its own gym and cafeteria. The cafeteria is run by Sodex, so the food quality and portion sizes are disappointing compared to the price, but it's still convenient sometimes.
Kontras
NI is a big company trying to pretend it's still a small company. At 5200+ employees, it's not a small company anymore, and as such, it suffers from the increased bureaucracy, impeded communication, and longer work hours that usually goes along with having a bigger company. Although it's not really NI's fault that it suffers from problems that plague most larger companies, it IS NI's fault that it still tries to indoctrinate people that its unique company culture makes it a superior place to work, when in fact there are many other companies with a more laid-back culture and atmosphere. NI may have had a superior culture and work environment many years ago, but that is no longer true today. It's still probably a better environment than someplace like Dell, but that really isn't saying much. What's worse, NI uses that imaginary company culture to justify paying its employees below-average salaries. A quick look at Glassdoor's salary info suggests that NI's pay is lacking: an average software developer at Dell makes $84,427; an average software engineer at Cisco in Austin makes $102,600; but an average software engineer at NI makes only $61,679. You would have to have a *far* superior environment and work hours to justify that kind of difference in salary. The notion that throwing a few beer parties on the deck every year can compensate for a $20000+ difference in salary is ridiculous, and frankly, it's insulting to the employees' intelligence. It may be the case that the lower salaries at NI are partially due to a younger, more inexperienced workforce -- but then, one wonders why there aren't more older employees. This phenomenon may be because NI gives fewer promotions or pay raises given to more senior employees despite increased work hours and responsibility, and therefore, employees find greener pastures elsewhere after a few years of experience. Although interns and new grads usually work about 8 hours a day, I frequently saw more senior engineers putting in 10, 11, or even 12 hour days. However, it seems that this increased seniority didn't always lead to increased pay or promotions. Although I was a co-op and didn't experience this firsthand, other engineers often joked that the best way to get ahead at NI was to go work at Dell for a few years, and then get hired back at a higher position or pay rate.